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Websites are often guilty of being big on design, low on content. Far more emphasis needs to be placed on copy as it will have a huge impact on search engine rankings.
SEO copywriting is a writing technique that emphasizes specific keywords. Its prime purpose is to rank highly in the search engines for the targeted search terms.
Successful copy will achieve these targets while also ensuring that the copy is readable and converts visitors to enquirers.
Search engines will assess in excess of 100 factors when analyzing your website/webpage before allocating a ranking to your page for any given search phrase.